"Antecedents of consumer intention to follow and recommend an Instagram ..."

Luis Vicente Casaló, Carlos Flavián, Sergio Ibáñez-Sánchez (2017)

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DOI: 10.1108/OIR-09-2016-0253

access: closed

type: Journal Article

metadata version: 2023-03-11

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Luis Vicente Casaló, Carlos Flavián, Sergio Ibáñez-Sánchez:
Antecedents of consumer intention to follow and recommend an Instagram account. Online Inf. Rev. 41(7): 1046-1063 (2017)

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