"The impact of participation in virtual brand communities on consumer trust ..."

Luis Vicente Casaló, Carlos Flavián, Miguel Guinaliu (2007)

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DOI: 10.1108/14684520710841766

access: closed

type: Journal Article

metadata version: 2023-10-22

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Luis Vicente Casaló, Carlos Flavián, Miguel Guinaliu:
The impact of participation in virtual brand communities on consumer trust and loyalty: The case of free software. Online Inf. Rev. 31(6): 775-792 (2007)

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