"The effect of YouTube comment interaction on video engagement: focusing on ..."

Unji Byun, Moonkyoung Jang, Hyunmi Baek (2023)

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DOI: 10.1108/OIR-04-2022-0217

access: closed

type: Journal Article

metadata version: 2023-11-28

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Unji Byun, Moonkyoung Jang, Hyunmi Baek:
The effect of YouTube comment interaction on video engagement: focusing on interactivity centralization and creators' interactivity. Online Inf. Rev. 47(6): 1083-1097 (2023)

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