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"Impact of online word-of-mouth on sales: the moderating role of product ..."
Yuan Meng, Hongwei Wang, Lijuan Zheng (2018)
- Yuan Meng, Hongwei Wang, Lijuan Zheng:
Impact of online word-of-mouth on sales: the moderating role of product review quality. New Rev. Hypermedia Multim. 24(1): 1-27 (2018)
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