"Enter the bit wars: A study of video game marketing and platform crafting ..."

Carl Therrien, Martin Picard (2016)

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DOI: 10.1177/1461444815584333

access: closed

type: Journal Article

metadata version: 2020-09-17

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Carl Therrien, Martin Picard:
Enter the bit wars: A study of video game marketing and platform crafting in the wake of the TurboGrafx-16 launch. New Media Soc. 18(10): 2323-2339 (2016)

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