"Canonical correlation analysis of online video advertising viewing ..."

Joonghwa Lee, Hyunmin Lee (2012)

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DOI: 10.1177/1461444812444708

access: closed

type: Journal Article

metadata version: 2020-10-26

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Joonghwa Lee, Hyunmin Lee:
Canonical correlation analysis of online video advertising viewing motivations and access characteristics. New Media Soc. 14(8): 1358-1374 (2012)

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