"Putting the "Me" in endorsement: Understanding and conceptualizing ..."

Kristy A. Hamilton et al. (2021)

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DOI: 10.1177/1461444820912197

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type: Journal Article

metadata version: 2022-10-02

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Kristy A. Hamilton, Seo Yoon Lee, Un Chae Chung, Weizi Liu, Brittany R. L. Duff:
Putting the "Me" in endorsement: Understanding and conceptualizing dimensions of self-endorsement using intelligent personal assistants. New Media Soc. 23(6) (2021)

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