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"The neural bases underlying social risk perception in purchase decisions."
Ryoichi Yokoyama et al. (2014)
- Ryoichi Yokoyama, Takayuki Nozawa, Motoaki Sugiura, Yukihito Yomogida, Hikaru Takeuchi, Yoritaka Akimoto, Satoru Shibuya, Ryuta Kawashima:
The neural bases underlying social risk perception in purchase decisions. NeuroImage 91: 120-128 (2014)
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