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"Multimedia ad exposure scale: measuring short-term impact of online ad ..."

Evin Aslan Oguz, Gregor Strle, Andrej Kosir (2023)

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DOI: 10.1007/S11042-023-14401-5

access: open

type: Journal Article

metadata version: 2023-11-01

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  - https://dblp.org/rec/journals/mta/OguzSK23
Evin Aslan Oguz, Gregor Strle, Andrej Kosir:
Multimedia ad exposure scale: measuring short-term impact of online ad exposure. Multim. Tools Appl. 82(25): 38421-38445 (2023)

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