"Formation mechanism of consumers' purchase intention in multimedia ..."

Jiayu Liu, Minglin Zhang (2024)

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DOI: 10.1007/S11042-023-15666-6

access: closed

type: Journal Article

metadata version: 2024-01-16

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Jiayu Liu, Minglin Zhang:
Formation mechanism of consumers' purchase intention in multimedia live platform: a case study of taobao live. Multim. Tools Appl. 83(2): 3657-3680 (2024)

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