"Research on the influence mechanism of key halo effect and Matthew effect ..."

Shugang Li, Yanfang Wei, Zhaoxu Yu (2024)

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DOI: 10.1007/S11042-023-16124-Z

access: closed

type: Journal Article

metadata version: 2024-03-22

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Shugang Li, Yanfang Wei, Zhaoxu Yu:
Research on the influence mechanism of key halo effect and Matthew effect on product online word-of-mouth: considering the moderating role of online store service quality. Multim. Tools Appl. 83(5): 13045-13072 (2024)

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