"Proactive Customer Education, Customer Retention, and Demand for ..."

German F. Retana, Chris Forman, Dongjun Wu (2016)

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DOI: 10.1287/MSOM.2015.0547

access: closed

type: Journal Article

metadata version: 2023-12-15

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German F. Retana, Chris Forman, Dongjun Wu:
Proactive Customer Education, Customer Retention, and Demand for Technology Support: Evidence from a Field Experiment. Manuf. Serv. Oper. Manag. 18(1): 34-50 (2016)

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