"Loyalty Currency and Mental Accounting: Do Consumers Treat Points Like Money?"

Freddy Lim, So Yeon Chun, Ville A. Satopää (2024)

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DOI: 10.1287/MSOM.2022.0287

access: closed

type: Journal Article

metadata version: 2024-12-30

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Freddy Lim, So Yeon Chun, Ville A. Satopää:
Loyalty Currency and Mental Accounting: Do Consumers Treat Points Like Money? Manuf. Serv. Oper. Manag. 26(5): 1878-1896 (2024)

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