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"Media Revenue Management with Audience Uncertainty: Balancing Upfront and ..."

Victor F. Araman, Ioana Popescu (2010)

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DOI: 10.1287/MSOM.1090.0262

access: closed

type: Journal Article

metadata version: 2020-10-01

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Victor F. Araman, Ioana Popescu:
Media Revenue Management with Audience Uncertainty: Balancing Upfront and Spot Market Sales. Manuf. Serv. Oper. Manag. 12(2): 190-212 (2010)

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