"The Role of Store Brand Spillover in a Retailer's Category Management ..."

Yasin Alan, Mümin Kurtulus, Chunlin Wang (2019)

> Home

Details and statistics

DOI: 10.1287/MSOM.2018.0714

access: closed

type: Journal Article

metadata version: 2025-01-19

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/msom/AlanKW19
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/msom/AlanKW19
Yasin Alan, Mümin Kurtulus, Chunlin Wang:
The Role of Store Brand Spillover in a Retailer's Category Management Strategy. Manuf. Serv. Oper. Manag. 21(3): 620-635 (2019)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.