"A Markov Decision Model for Managing Display-Advertising Campaigns."

Narendra Agrawal, Sami Najafi-Asadolahi, Stephen A. Smith (2023)

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DOI: 10.1287/MSOM.2022.1142

access: closed

type: Journal Article

metadata version: 2023-05-17

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Narendra Agrawal, Sami Najafi-Asadolahi, Stephen A. Smith:
A Markov Decision Model for Managing Display-Advertising Campaigns. Manuf. Serv. Oper. Manag. 25(2): 489-507 (2023)

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