"Optimal advertising strategies with age-structured goodwill."

Silvia Faggian, Luca Grosset (2013)

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DOI: 10.1007/S00186-013-0443-8

access: closed

type: Journal Article

metadata version: 2020-03-03

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Silvia Faggian, Luca Grosset:
Optimal advertising strategies with age-structured goodwill. Math. Methods Oper. Res. 78(2): 259-284 (2013)

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