"A comparison of two approaches to the optimal positioning of a new product ..."

S. Alben, Klaus Brockhoff (1979)

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DOI: 10.1007/BF01951547

access: closed

type: Journal Article

metadata version: 2020-05-18

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S. Alben, Klaus Brockhoff:
A comparison of two approaches to the optimal positioning of a new product in an attribute space. Z. Oper. Research 23(3): 127-142 (1979)

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