"Hybrid Advertising Auctions."

Yi Zhu, Kenneth C. Wilbur (2011)

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DOI: 10.1287/MKSC.1100.0609

access: closed

type: Journal Article

metadata version: 2020-05-14

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Yi Zhu, Kenneth C. Wilbur:
Hybrid Advertising Auctions. Mark. Sci. 30(2): 249-273 (2011)

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