"The Air War vs. the Ground Game: An Analysis of Multichannel Marketing in ..."

Lingling Zhang, Doug J. Chung (2020)

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DOI: 10.1287/MKSC.2020.1241

access: closed

type: Journal Article

metadata version: 2021-09-16

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Lingling Zhang, Doug J. Chung:
The Air War vs. the Ground Game: An Analysis of Multichannel Marketing in U.S. Presidential Elections. Mark. Sci. 39(5): 872-892 (2020)

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