"Consumer Choice and Market Outcomes Under Ambiguity in Product Quality."

Onesun Steve Yoo, Rakesh K. Sarin (2018)

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DOI: 10.1287/MKSC.2017.1069

access: closed

type: Journal Article

metadata version: 2021-08-26

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Onesun Steve Yoo, Rakesh K. Sarin:
Consumer Choice and Market Outcomes Under Ambiguity in Product Quality. Mark. Sci. 37(3): 445-468 (2018)

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