"Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures."

Weon Sang Yoo, Eunkyu Lee (2011)

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DOI: 10.1287/MKSC.1100.0586

access: closed

type: Journal Article

metadata version: 2020-05-14

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Weon Sang Yoo, Eunkyu Lee:
Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures. Mark. Sci. 30(1): 29-41 (2011)

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