"Estimating the Value of Brand Alliances in Professional Team Sports."

Yupin Yang, Mengze Shi, Avi Goldfarb (2009)

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DOI: 10.1287/MKSC.1090.0513

access: closed

type: Journal Article

metadata version: 2020-05-14

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Yupin Yang, Mengze Shi, Avi Goldfarb:
Estimating the Value of Brand Alliances in Professional Team Sports. Mark. Sci. 28(6): 1095-1111 (2009)

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