"A Salesforce-Driven Model of Consumer Choice."

Bicheng Yang, Tat Y. Chan, Raphael Thomadsen (2019)

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DOI: 10.1287/MKSC.2019.1175

access: closed

type: Journal Article

metadata version: 2021-11-12

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Bicheng Yang, Tat Y. Chan, Raphael Thomadsen:
A Salesforce-Driven Model of Consumer Choice. Mark. Sci. 38(5): 871-887 (2019)

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