"Product Line Design Under Preference Uncertainty Using Aggregate Consumer ..."

Zibin Xu, Anthony J. Dukes (2019)

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DOI: 10.1287/MKSC.2019.1160

access: closed

type: Journal Article

metadata version: 2020-05-14

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Zibin Xu, Anthony J. Dukes:
Product Line Design Under Preference Uncertainty Using Aggregate Consumer Data. Mark. Sci. 38(4): 669-689 (2019)

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