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"Profiting from the Decoy Effect: A Case Study of an Online Diamond Retailer."

Chunhua Wu, Koray Cosguner (2020)

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DOI: 10.1287/MKSC.2020.1231

access: closed

type: Journal Article

metadata version: 2020-10-26

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Chunhua Wu, Koray Cosguner:
Profiting from the Decoy Effect: A Case Study of an Online Diamond Retailer. Mark. Sci. 39(5): 974-995 (2020)

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