"Correcting Audience Externalities in Television Advertising."

Kenneth C. Wilbur, Linli Xu, David Kempe (2013)

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DOI: 10.1287/MKSC.2013.0807

access: closed

type: Journal Article

metadata version: 2020-05-14

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Kenneth C. Wilbur, Linli Xu, David Kempe:
Correcting Audience Externalities in Television Advertising. Mark. Sci. 32(6): 892-912 (2013)

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