"The Buffer Effect: The Role of Color When Advertising Exposures Are Brief ..."

Michel Wedel, Rik Pieters (2015)

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DOI: 10.1287/MKSC.2014.0882

access: closed

type: Journal Article

metadata version: 2020-05-14

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Michel Wedel, Rik Pieters:
The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred. Mark. Sci. 34(1): 134-143 (2015)

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