"Toward an Information-Processing Theory of Loss Aversion."

J. Miguel Villas-Boas (2024)

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DOI: 10.1287/MKSC.2022.0188

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type: Journal Article

metadata version: 2024-07-04

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J. Miguel Villas-Boas:
Toward an Information-Processing Theory of Loss Aversion. Mark. Sci. 43(3): 523-541 (2024)

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