"Crumbs of the Cookie: User Profiling in Customer-Base Analysis and ..."

Michael Trusov, Liye Ma, Zainab Jamal (2016)

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DOI: 10.1287/MKSC.2015.0956

access: closed

type: Journal Article

metadata version: 2020-05-14

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Michael Trusov, Liye Ma, Zainab Jamal:
Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting. Mark. Sci. 35(3): 405-426 (2016)

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