"Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental ..."

Seshadri Tirunillai, Gerard J. Tellis (2017)

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DOI: 10.1287/MKSC.2017.1040

access: closed

type: Journal Article

metadata version: 2020-05-14

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Seshadri Tirunillai, Gerard J. Tellis:
Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control. Mark. Sci. 36(6): 862-878 (2017)

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