"Does Chatter Really Matter? Dynamics of User-Generated Content and Stock ..."

Seshadri Tirunillai, Gerard J. Tellis (2012)

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DOI: 10.1287/MKSC.1110.0682

access: closed

type: Journal Article

metadata version: 2020-05-14

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Seshadri Tirunillai, Gerard J. Tellis:
Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance. Mark. Sci. 31(2): 198-215 (2012)

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