"Invited Commentary - "How Support for Black Lives Matter Impacts Consumer ..."

Jacquelyn S. Thomas, Pradeep K. Chintagunta (2022)

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DOI: 10.1287/MKSC.2022.1398

access: closed

type: Journal Article

metadata version: 2023-01-31

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Jacquelyn S. Thomas, Pradeep K. Chintagunta:
Invited Commentary - "How Support for Black Lives Matter Impacts Consumer Responses on Social Media". Mark. Sci. 41(6): 1045-1052 (2022)

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