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"Motivation of User-Generated Content: Social Connectedness Moderates the ..."
Yacheng Sun, Xiaojing Dong, Shelby McIntyre (2017)
- Yacheng Sun, Xiaojing Dong, Shelby McIntyre:
Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards. Mark. Sci. 36(3): 329-337 (2017)
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