


default search action
"Skimming or Penetration? Strategic Dynamic Pricing for New Products."
Martin Spann, Marc Fischer, Gerard J. Tellis (2015)
- Martin Spann
, Marc Fischer
, Gerard J. Tellis:
Skimming or Penetration? Strategic Dynamic Pricing for New Products. Mark. Sci. 34(2): 235-249 (2015)

manage site settings
To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.