"Demystifying Disruption: A New Model for Understanding and Predicting ..."

Ashish Sood, Gerard J. Tellis (2011)

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DOI: 10.1287/MKSC.1100.0617

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type: Journal Article

metadata version: 2020-10-26

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Ashish Sood, Gerard J. Tellis:
Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies. Mark. Sci. 30(2): 339-354 (2011)

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