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"Functional Regression: A New Model for Predicting Market Penetration of ..."
Ashish Sood, Gareth M. James, Gerard J. Tellis (2009)
- Ashish Sood, Gareth M. James, Gerard J. Tellis:
Functional Regression: A New Model for Predicting Market Penetration of New Products. Mark. Sci. 28(1): 36-51 (2009)
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