"Practice Prize Winner - A Nested Logit Model of Product and ..."

Jorge M. Silva-Risso, Irina Ionova (2008)

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DOI: 10.1287/MKSC.1080.0374

access: closed

type: Journal Article

metadata version: 2021-11-18

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Jorge M. Silva-Risso, Irina Ionova:
Practice Prize Winner - A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers' Pricing and Promotions. Mark. Sci. 27(4): 545-566 (2008)

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