"Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence."

Jeffrey D. Shulman, Marcus Cunha Jr., Julian K. Saint Clair (2015)

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DOI: 10.1287/MKSC.2015.0906

access: closed

type: Journal Article

metadata version: 2020-05-14

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Jeffrey D. Shulman, Marcus Cunha Jr., Julian K. Saint Clair:
Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence. Mark. Sci. 34(4): 590-605 (2015)

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