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"Marketing Self-Improvement Programs for Self-Signaling Consumers."

Richard Schaefer, Raghunath Singh Rao, Vijay Mahajan (2018)

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DOI: 10.1287/MKSC.2018.1107

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - journals/mktsci/SchaeferRM18
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  - https://dblp.org/rec/journals/mktsci/SchaeferRM18
Richard Schaefer, Raghunath Singh Rao, Vijay Mahajan:
Marketing Self-Improvement Programs for Self-Signaling Consumers. Mark. Sci. 37(6): 912-929 (2018)

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