"Alleviating the Constant Stochastic Variance Assumption in Decision ..."

Linda Court Salisbury, Fred M. Feinberg (2010)

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DOI: 10.1287/MKSC.1080.0464

access: closed

type: Journal Article

metadata version: 2020-05-14

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Linda Court Salisbury, Fred M. Feinberg:
Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test. Mark. Sci. 29(1): 1-17 (2010)

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