"Organizational Debut on the Public Stage: Marketing Myopia and Initial ..."

Alok R. Saboo, Anindita Chakravarty, Rajdeep Grewal (2016)

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DOI: 10.1287/MKSC.2015.0970

access: closed

type: Journal Article

metadata version: 2020-05-14

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Alok R. Saboo, Anindita Chakravarty, Rajdeep Grewal:
Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offerings. Mark. Sci. 35(4): 656-675 (2016)

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