"Practice Prize Paper - Incorporating Emotions into Evaluation and Choice ..."

Ken Roberts et al. (2015)

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DOI: 10.1287/MKSC.2015.0954

access: closed

type: Journal Article

metadata version: 2020-05-14

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Ken Roberts, John H. Roberts, Peter J. Danaher, Rohan Raghavan:
Practice Prize Paper - Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia. Mark. Sci. 34(6): 815-824 (2015)

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