"Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to ..."

O. Cem Ozturk, Pradeep K. Chintagunta, Sriram Venkataraman (2019)

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DOI: 10.1287/MKSC.2018.1138

access: closed

type: Journal Article

metadata version: 2020-05-14

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O. Cem Ozturk, Pradeep K. Chintagunta, Sriram Venkataraman:
Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors. Mark. Sci. 38(2): 296-316 (2019)

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