"Interaction Between Shelf Layout and Marketing Effectiveness and Its ..."

Erjen van Nierop, Dennis Fok, Philip Hans Franses (2008)

> Home

Details and statistics

DOI: 10.1287/MKSC.1080.0365

access: closed

type: Journal Article

metadata version: 2024-10-06

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/mktsci/NieropFF08
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mktsci/NieropFF08
Erjen van Nierop, Dennis Fok, Philip Hans Franses:
Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangements. Mark. Sci. 27(6): 1065-1082 (2008)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.