"A Hidden Markov Model of Customer Relationship Dynamics."

Oded Netzer, James M. Lattin, V. Srinivasan (2008)

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DOI: 10.1287/MKSC.1070.0294

access: closed

type: Journal Article

metadata version: 2020-05-14

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Oded Netzer, James M. Lattin, V. Srinivasan:
A Hidden Markov Model of Customer Relationship Dynamics. Mark. Sci. 27(2): 185-204 (2008)

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