"Introduction to the Special Issue on Marketing Science and Field Experiments."

Leif D. Nelson, Duncan Simester, K. Sudhir (2020)

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DOI: 10.1287/MKSC.2020.1266

access: closed

type: Journal Article

metadata version: 2020-11-12

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Leif D. Nelson, Duncan Simester, K. Sudhir:
Introduction to the Special Issue on Marketing Science and Field Experiments. Mark. Sci. 39(6): 1033-1038 (2020)

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