"Practice Prize Report - Planning New Tariffs at tele.ring: The Application ..."

Martin Natter et al. (2008)

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DOI: 10.1287/MKSC.1070.0307

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type: Journal Article

metadata version: 2021-10-14

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Martin Natter, Andreas Mild, Udo Wagner, Alfred Taudes:
Practice Prize Report - Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool. Mark. Sci. 27(4): 600-609 (2008)

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