"Rejoinder - Can Behavioral WOM Measures Provide Insight into the Net ..."

Neil A. Morgan, Lopo L. Rego (2008)

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DOI: 10.1287/MKSC.1080.0375

access: closed

type: Journal Article

metadata version: 2020-05-14

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Neil A. Morgan, Lopo L. Rego:
Rejoinder - Can Behavioral WOM Measures Provide Insight into the Net Promoter^(c) Concept of Customer Loyalty? Mark. Sci. 27(3): 533-534 (2008)

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