"The Effects of Product Line Breadth: Evidence from the Automotive Industry."

Antonio Moreno, Christian Terwiesch (2017)

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DOI: 10.1287/MKSC.2016.0979

access: closed

type: Journal Article

metadata version: 2020-05-14

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Antonio Moreno, Christian Terwiesch:
The Effects of Product Line Breadth: Evidence from the Automotive Industry. Mark. Sci. 36(2): 254-271 (2017)

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